We're building trust infrastructure for the modern internet
Principles that shape our product, our team, and our decisions.
Act like a founder
We believe the best work comes from people who act with the autonomy and responsibility of a founder. This means owning outcomes end-to-end, solving problems directly, and challenging ideas with intellectual honesty, regardless of title.
Intuition leads data
We trust human intuition as our most powerful, unmodelable signal. While data is critical, our best calls start with the gut feeling that something is misaligned. We listen to that signal above the noise because it's faster and more insightful than any dashboard.
AI is on the team
We treat AI as a core collaborator to accelerate our work and deepen our thinking. Its speed is a powerful tool, but it lacks human reasoning. We expect every team member to manage that partnership through prompting, refining, and debugging, while retaining full responsibility for the final judgment.
Build for leverage
We are committed to scaling through systems and automation. Our focus is on multiplying impact per person by building reusable workflows that compound over time. This allows a small, focused team to achieve an outsized impact.
Don't play by the book
We build from first principles. We believe the most innovative solutions come from breaking problems down to their root mechanics. Precedents are historical context that inform our thinking, but our creative process starts from a blank slate.
The product is the pitch
Our credibility is built on product capability. We demonstrate our value by sharing unique insights from our data and building a product so effective that it speaks for itself. We earn trust through transparent, technical content, and our team's role is to guide and amplify that truth.
Backed by investors who support our mission to build a more trusted internet
Index Ventures
Shardul Shah
Y Combinator
W16
First Round Capital
Phin Barnes
Olivier Pomel
CEO at Datadog
Eric Berg
Former CPO at Okta
Jim Cyb
Former SVP Sales at Duo
Zack Urlocker
Former COO at Duo
Rene Bonvanie
Former CMO at Palo Alto Networks
Ludwig Pettersson
Former Head of Design at Stripe
Jim Gochee
Former CTO at New Relic
Ryan Petersen
CEO at Flexport