Rue La La re-evaluated their approach to user security with Castle

Recognizing the increasing trend of online threats and account takeovers (ATOs), Rue La La realized the need for a robust, user-centric solution. “For any e-commerce provider, potential fraudulent activity and cybercriminals are part of the reality of the industry now,” Pickering acknowledges.

The introduction of Castle, with its machine learning capabilities focused on preventing ATOs, significantly transformed Rue La La’s security approach. Moreover, it optimized their operations. The tool automated the monitoring of suspicious account activities, reduced manual work, and allowed the engineering team to focus on their core functions. “A successful integration is one that I don’t have to sit on to use and that can alert us with a minimal amount of false positives,” Pickering explains.

Now, Castle’s proactive security measures and next-gen heuristic have empowered Rue La La to stay ahead of potential threats, reinforcing their mission of putting members first. “Castle has been a great partner, and has made it possible for our security and engineering teams to continue to focus on innovation rather than potential ATO threats,” Pickering affirms.